This logo was created for The Bassquatch Hunter, a fun and family-friendly brand that celebrates outdoor adventure, fishing, and imagination. The goal was to capture the company’s playful spirit and appeal to children, while maintaining a sense of excitement that connects with parents and outdoor enthusiasts alike.

I concepted and illustrated the main character and his trusty pet, developing a visual style that blends humor, warmth, and adventure. The bold linework, expressive poses, and bright color palette make the logo eye-catching and full of personality. The circular layout reinforces unity and brand recognition, while the dynamic typography adds a sense of movement and energy.

This design perfectly communicates the brand’s identity — fun, fishing, and friendship — all wrapped in a memorable, character-driven mark that can be used across toys, apparel, packaging, and digital media.