Project: Trade Show Banner Design — The Adventures of Seth Squatch

Client: Cedar Tree Media LLC
Role: Art Director / Illustrator / Designer

This banner design was created for The Adventures of Seth Squatch, a children’s book series full of heart, humor, and imagination. Designed specifically for trade shows and conventions, the banner needed to instantly capture attention while communicating the charm of the characters and the adventurous spirit of the series.

Using bold composition, playful typography, and expressive character illustration, I brought Seth Squatch’s world to life in a single, vibrant image. The layout balances clear branding with visual storytelling, ensuring it stands out in crowded convention environments.

Beyond the design itself, I collaborated closely with the client and print vendors to meet all production requirements — from color calibration and scale testing to large-format file preparation. The final banner was delivered on schedule and became a centerpiece at Cedar Tree Media’s promotional events, helping introduce The Adventures of Seth Squatch to readers of all ages.