Project: Logo Design — W.A.V.E. (Walhalla Arts & Visual Experience)

Client: The Walhalla Performing Arts Center
Role: Designer / Illustrator / Brand Developer

This logo was created for W.A.V.E. — the Walhalla Arts & Visual Experience, an annual event celebrating creativity in all its forms, from culinary arts and live music to painting, sculpture, photography, and visual effects. The goal was to design an identity that captures the vibrant energy and diversity of the festival while visually representing the idea of a “wave” — both in name and in spirit.

The bold, geometric lettering and overlapping color palette symbolize movement, excitement, and artistic variety, while the flowing curves subtly echo the motion of an ocean wave. Each color was chosen to represent a different facet of the arts — purple for creativity, blue for music and motion, orange for performance, and green for growth and innovation.

The layered design and dynamic composition create a sense of rhythm and forward momentum, inviting audiences to immerse themselves in the full experience. By blending playful energy with modern design, this logo embodies the essence of W.A.V.E.: a lively, immersive celebration of artistic expression in all its forms.