Project: Complete Brand Development for Mobile App

Client: Mercury Studio

Role: Creative Director / Brand Designer / UI & UX Designer

I led the full creative direction and brand identity for a mobile app that rewards users for viewing local business coupons. From concept to launch, I developed a cohesive visual system and user experience that unified every touchpoint — from logo and mascot design to print materials and digital assets.

I created the brand’s mascot and logo, establishing a playful and trustworthy personality that carried through all marketing and product design. I developed a comprehensive sales kit that included a custom-designed brochure, sales sheets, contracts, and a branded presentation folder for business outreach.

On the digital side, I designed the website, every mobile screen, and all app icons — defining the overall look and feel of the brand. The result was a fully integrated identity that connected print, web, and mobile experiences into a consistent, memorable brand presence.