Project: Mobile App Launch Video

Client: Mercury Studio

Role: Creative Director / Concept Designer / Art Director

I developed the creative vision for this animated launch video promoting a mobile app that rewards users for viewing local business coupons. From concept to final production, I led every stage of the creative process — developing the core idea, designing the company mascot and logo, writing the narrative, and crafting the storyboard. I art-directed the animation team, guided the tone and pacing of the script, and oversaw the soundtrack and original music score to ensure a cohesive, high-impact final piece that aligned with the brand’s playful, incentive-driven mission.