Project: Interactive Training Game

Client: Mazda

Role: Creative Director / Graphic Designer / UX + UI Designer

An interactive web-based training experience created to immerse Mazda retail associates in the story, spirit, and philosophy behind the Mazda brand. The course was designed as foundational brand training, building a stronger emotional connection to Mazda while helping associates understand how that brand promise translates into the customer experience.

My role was to develop the visual design and graphics throughout the experience, bringing Mazda’s story to life through animation, interactive activities, imagery, and visual storytelling. The course moved through the Mazda Spirit, Mazda Brand, and Mazda Customer Experience, using everything from interactive timelines and drag-and-drop activities to historical imagery and brand storytelling. The goal was to make a large amount of brand history and philosophy feel engaging, approachable, and distinctly Mazda.