Project: Brand Training Website

Client: AMCI

Role: Creative Director / Graphic Designer / UX + UI Designer / Illustrator

I worked on this interactive eLearning experience developed for INFINITI’s brand training program. The four-module course explored the history of the INFINITI brand, its evolving identity and values, its “Progressive Challenger” customer, and the Empower the Drive brand promise.

My role was to translate the training content into a cohesive visual experience, designing graphics and visual treatments that supported interactive elements, timelines, brand storytelling, vehicle technology, and customer-focused learning activities. The goal was to make a large amount of information feel engaging, intuitive, and consistent with INFINITI’s premium brand.