FLIP Brand Identity, App, and Portal Design
Project: End-to-End Brand & Platform Design
Client: Mercury Studio
Role: Creative Director / Brand Designer / UX + UI Designer / Content Lead
I led the complete design and creative direction for a new digital platform — developing every visual and experiential element of the brand from concept to launch.
Starting with a blank slate, I created the brand’s visual identity, logo, and design system, ensuring a cohesive look and feel across all channels. I designed the mobile app interface, crafted the admin portal experience, and defined the overall UX structure to make both the front-end and back-end intuitive and consistent.
Beyond design, I also contributed to the brand’s voice and content strategy — shaping the tone, messaging, and key user flows. The result was a fully integrated brand ecosystem that connects users, administrators, and the business under one unified, engaging experience.