Project: Tablet Interactivity

Client: Honda

Role: Creative Director / Concept Artist / Graphic Designer / UX + UI Designer

I served as the Creative Director and Designer for TruckWiz, an interactive tablet experience created for the Honda Ridgeline. The tool was designed to help customers better understand the Ridgeline’s payload and towing capabilities by allowing them to add different types of cargo and see, in real time, how that weight affected the truck’s capacity.

I worked directly with the client to understand their goals and determine how to turn fairly technical information into something simple, visual, and engaging. From there, I developed the concept and initial comps, designed the complete user experience and interface, and worked closely with developers to bring the interaction to life. I also created and prepared the final web-ready assets, helping carry the project from the initial client conversation all the way through production.