Project: Logo Design — Dilly’s Seafood

Client: Dilly’s Seafood
Role: Designer / Illustrator / Brand Developer

This logo was created for Dilly’s Seafood, a family-owned restaurant in Naples, Florida, known for serving fresh, locally caught seafood. The goal was to design a timeless mark that instantly conveys the restaurant’s story — emphasizing freshness, authenticity, and a deep connection to the ocean.

I incorporated classic maritime elements such as fishing gear, an anchor, and a ship’s wheel to symbolize Dilly’s hands-on approach to daily catches. Surrounding the central emblem are detailed icons representing their diverse offerings — fish, crab, shrimp, and lobster — giving the logo both clarity and charm.

The bold, circular composition ensures versatility and recognition across all brand applications, from menus and signage to apparel and packaging. Delivered in scalable vector format, the logo maintains sharpness and visual impact at any size.

The result is a professional, coastal-inspired brand identity that captures Dilly’s Seafood’s reputation for quality, freshness, and family tradition.