This logo was created for Dilly’s Seafood, a family-owned restaurant in Naples, Florida, known for serving fresh, locally caught seafood. The goal was to design a single, timeless mark that told the restaurant’s story at a glance — emphasizing freshness, authenticity, and a love for the ocean.

I incorporated key visual elements such as fishing gear, an anchor, and a ship’s wheel to symbolize their hands-on approach to catching seafood daily. Surrounding the central emblem are detailed icons representing the variety of seafood they offer — fish, crab, shrimp, and lobster — giving the design both character and clarity.

The bold, circular layout makes the logo versatile and recognizable across all applications, from menus and signage to apparel and packaging. Delivered in clean vector format, this design maintains sharpness and legibility at any scale. The result is a professional, coastal-inspired brand identity that perfectly captures Dilly’s reputation for quality, freshness, and tradition.