Project: Logo Design

Client: Cool Table Staffing
Role: Designer / Brand Developer / Creative Consultant

This logo was created for Cool Table Staffing, a company that blends professionalism with personality. I collaborated with the client from the naming stage through final design to develop a brand identity that feels both approachable and sophisticated — reflecting their ability to staff everything from upscale galas to casual community events.

The design centers around a bold, minimalist concept. A black-and-white palette conveys elegance, class, and versatility — evoking the timeless feel of a black-tie affair — while the sunglasses icon introduces a playful twist that represents the brand’s “cool” confidence and approachable energy. Clean, modern typography reinforces clarity and professionalism, ensuring the logo remains instantly recognizable and effective across signage, uniforms, and digital media.

The result is a strong, memorable brand mark that tells a story: professional service with a relaxed edge — the perfect balance of cool and capable.