This logo was created for Cool Table Event Staffing, a company that blends professionalism with personality. I worked closely with the client from the naming stage through final design to build a brand identity that feels both approachable and sophisticated—a reflection of their ability to staff everything from upscale galas to casual community events.

The design centers around a bold, minimalist concept. The use of black and white conveys elegance, class, and versatility—echoing the feel of a black-tie affair—while the sunglasses icon adds a creative twist that represents the “cool” confidence and friendly energy of the team. The clean, modern typography reinforces clarity and professionalism, ensuring the logo is instantly recognizable and adaptable across signage, uniforms, and digital media.

The result is a strong, memorable brand mark that tells a story: professional service with a relaxed edge—the perfect balance of cool and capable.