This logo was designed for Gravy, a web design company that developed an innovative platform to help businesses easily promote their coupons and deals online. The goal was to create a mark that communicated both simplicity and approachability—reflecting how effortless it is for users to access savings through the tool.

The bold, circular form with its smooth “dripping” extension conveys a sense of fluidity and motion, symbolizing how seamlessly Gravy connects businesses and consumers. The clean, playful typography adds a friendly, modern tone that makes the brand feel accessible and fun, while the deep gradient background gives it a rich, digital depth that aligns with the company’s tech-forward identity.

This logo effectively captures Gravy’s mission: to make online savings smooth, intuitive, and rewarding for everyone.