Project: Logo Design

Client: Gravy Productions
Role: Designer / Brand Developer / Art Director

This logo was created for Gravy Productions, a web design company that developed an innovative platform to help businesses easily promote their coupons and deals online. The goal was to design a visual identity that communicates simplicity, approachability, and flow — reflecting how effortless it is for users to connect with savings through the platform.

The bold circular form, featuring a smooth, “dripping” extension, conveys fluidity and motion, symbolizing the seamless connection Gravy creates between businesses and consumers. Clean, playful typography adds a friendly and modern tone, while the rich gradient background introduces depth and digital sophistication that align with the brand’s forward-thinking identity.

The final logo perfectly captures Gravy Productions’ mission — to make online savings smooth, intuitive, and rewarding for everyone.